Woman-owned lifestyle brand to leave a legacy of environmental impact

The owners of Shank’s Mare Outfitters contacted us to create a branded lifestyle brand for outdoor apparel and gear. With over 40 years of experience in sales and rental of kayaks, paddleboarding, disc golf gear and outdoor accessories, they wanted to leave a legacy beyond Shank’s Mare Outfitters for their family.

Go Play Outside is an environmentally-friendly brand specializing in outdoor apparel and gear. When an item is purchased a portion of their proceeds is donated to environmental education and preservation organizations. The importance of being a steward to the environment where you play is not lost on this brand. Most of their apparel is made from recycled plastic.

Scope of Work

  • Branding
  • Brand Toolkit
  • Art Direction
  • Graphic Design
  • Copywriting
  • Social Media
  • Website Design & Development

Go Play Outside Branding Mood Board.

The challenge was not only to create a memorable logo, but one that all generations would be proud to wear. The Go Play Outside logo blends the mountain and lake imagery to suggest the diversity of the outdoor experiences anyone can have by land water in the outdoors, and gives a nod to the GPO team’s beloved Susquehanna River.

Go Play Outside’s new branding along with their donations to environmental programs and their use of sustainable apparel positions them to gain a loyal community of followers and customers.