When the original lineup of LIVE—Chad Taylor, Chad Gracey, Patrick Dahlheimer, and Ed Kowalczyk—reunited to embark on a worldwide concert tour in 2017, LUMI stepped forward to give them the marketing support they needed to take to the stage in spirit. First order of business? Host a rockin’ New Year’s Eve launch party for the reunited LIVE. We also amped up their website, shot some Rolling Stone-worthy images, and put together a sizzle reel that communicated one clear message: “WE’RE BACK.”