Big City Sound Shakes Up Event Mid-Atlantic Scene
Entertainment industry vets Amy Banks and Katie Robinette joined forces in 2016 to form Central City Orchestra, a 10-piece ensemble featuring some of south-central Pennsylvania’s most inspired musicians. Both entrepreneurs spent decades building names for themselves individually as accomplished singers, gracing stages nationally and beyond. They joined forces and embarked on a journey to create “the best wedding band in the world”.
Central City Orchestra sought LUMI’s support to develop content that would excite audiences looking for premiere event, wedding and conference entertainment. They needed to connect with a wide range of target audiences and make a splash in the industry out of the gate.
Scope of Work
- Copywriting
- Photography Production
- Video Production
LUMI recommended a print and digital approach which would include paid ads in local markets, professional photography, a video featuring their most popular songs, and supportive micro-video content teasers.
We collaborated with the CCO team to select a medley of songs that would showcase their artistry and dynamism, and styled a high end presentation at the historic Valencia Ballroom to evoke the experience of a black tie event. The 4-minute video captured the band’s energy, playful nature, and show stopping sound. The launch and promotion of the video coincided with the release of CCO’s two page custom feature in YRK Magazine’s Spring 2017 edition, viewed by over 30,000 readers from Baltimore to Harrisburg and beyond.
Through their own grit and determination to conquer their goals, Amy and Katie put the assets we created to work, and made their mark on the wedding entertainment industry. Their brand continues to grow and has reached beyond their market to D.C. and Philadelphia.
“YRK Creative played a pivotal role in helping Central City Orchestra to pinpoint and create the branding and imaging needed to secure the type of customers that got our business off the ground and that continues to keep our business growing. The wedding entertainment world caters to a very specific demographic, and the YRK Creative team ensured that we had the highest quality marketing pieces to showcase our act to that market segment. We continue to have clients from larger markets such as Washington, D.C. and Philadelphia complimenting us on our beautiful marketing pieces and how they rival, if not surpass, the “big city” competition.”
– Katie Robinette, Co-Owner of Central City Orchestra
AWARDS/RECOGNITIONS:
Best of York 2018
Best of Lancaster 2018
Video Views: 11k +