The York County Coalition for Clean Waters is what we might call a tsunami of a name. As a local, county-wide alliance geared toward a wide range of audiences, it was necessary to simplify this, just enough to make a splash in the community. WAY, also known as Watershed Alliance of York, just made sense and generally speaking, a water “way’ is an understood part of our environment. In order to help this newly named nonprofit become a part of a family dinner conversation, we needed to start by developing and implementing a rebrand, a new logo, a messaging strategy, and custom content creation over a year-long implementation.

Then, we needed to strip down the concept of watersheds into droplet size pieces so that anyone from an elementary school age child to a retiree could take action to protect their watersheds through small daily practices of water conservation to holding community stream clean ups on a monthly basis.

LUMI developed (written and designed) print collateral in both English and Spanish, which included best management practices for businesses to post in their break rooms to elementary-age watershed worksheets for teachers to use in classrooms. We also designed social media content, produced video and photo shoots, and developed an e-newsletter. Finally, in an effort to gain monetary event sponsors for Watershed Week, we developed a logo and sponsorship deck that was distributed to local businesses.