Community Connections for Children

Child Care Consultants engaged LUMI to assist them in evolving their identity to more clearly communicate who they are, what they do, and who they serve. Over the course of 4 months, LUMI conducted brand research, internal surveying, and various brand exercises to help CCC develop their new identity, voice and vision for the future. Collectively we landed on the name Community Connections for Children as the name embodies what they do: provide pathways and connections to enrich the lives of the children and families in their community. With a new name and new logo, we set them up with the resources needed to relaunch their new identity including a redesigned website, social media and collateral templates and marketing materials.