Dr. Zee

Child psychiatrist, Dr. Zabina Bhasin, affectionately known as Dr. Zee to children and caregivers around the world engaged the LUMI team to take her digital platform to the next level as she sought to build her brand as the child expert transforming how parents and caregivers help shape the next generation of young minds across the globe. First, we rebranded Dr. Zee through the development of a wordmark, and brand toolkit to guide all future create development. We then collaborated with Dr. Zee’s PR team to develop an Electronic Press Kit (EPK) and sizzle reel to showcase Dr. Zee’s platform, past appearances and how to work with her. For ongoing support and brand growth, we manage Dr. Zee’s social media accounts, guiding her monthly calendar, editing content, and engaging with her following to grow her influence and help her reach her goal of changing how we Listen to the Kidz of the world.