Dr. Zee

r. Zabina Bhasin—known as Dr. Zee—is on a mission to reshape how we support and understand children’s mental health. She came to LUMI with a powerful message and a growing platform, ready to take things to the next level.

We rebranded her identity with a thoughtful wordmark and brand toolkit, developed a media-ready EPK and sizzle reel, and managed her social media presence. Through strategy, design, and storytelling, we’re helping Dr. Zee amplify her message and connect with parents, caregivers, and communities around the world who are ready to Listen to the Kidz.