Northwestern University: Ryan Field 60208

In collaboration with Atlas Strategy Group, the LUMI team worked alongside Northwestern University on a community engagement campaign to gain public support on the rebuild of their football stadium, Ryan Field. Through this collaboration, Ryan Field 60208 was born- a grass roots movement built to educate the local community on the many benefits of the construction of a new Ryan Field in the 60208 zip code including $208 million in contracts for black and brown owned businesses. LUMI developed yard signs, t-shirts, social media content, digital ads, email and text messaging communications and a website to help spread the word and support local community members and business owners in uplifting the message that they vote YES to the New Ryan Field. After 6 months of campaigning and encouraging Evanstonians to show up to each City of Evanston city council meeting to share their voice, and write support letters to their alderperson, the city council heard the undeniable and overwhelmingly positive response to Northwestern’s proposal and voted 5-4 to approve the rebuild and rezoning of the 97-year old decaying field.