Environmentally focused nonprofit merger requires a rebrand to better represent their umbrella organization that serves 50 groups.
When two environmental nonprofits merged, they needed a new identity that was clear, approachable, and rooted in action. Enter: WAY.
We rebranded the Watershed Alliance of York with a name and visual identity that spoke to everyone—students, farmers, business owners, and everyday residents. Through videos, worksheets, social content, and outreach materials (in English and Spanish), we helped them make water conservation not just understandable, but personal. WAY is now better positioned for community engagement, partnerships, and grant opportunities.
Scope of Work
- Rebrand
- Brand Toolkit
- Brand Messaging Strategy
- Content Development
- Copywriting
- Social Media Content
- Graphic Design
- Campaign Development
- Photography
- Videography
It was time to engage and move community members into actionable, small daily practices of water conservation that helps protect watersheds. Our goal was to provide a steady, drizzle-sized amount of social media content, watershed-related activity pages, and videos to keep the idea of water conservation at the forefront of both adult and children’s minds everytime they turned on a hose or a sink.
One of WAY’s goals is to introduce everyone, especially elementary-aged students, to watersheds. A quick, humorous video alongside a worksheet hits home for younger students. And, to add a bit of personalization to the information, we created watershed-specific cards so that each student could learn facts and identify directly with the watershed they lived in.
WAY’s new brand positions them for a wave of grant opportunities, donations, and sponsorships. Not to mention, more community engagement and awareness surrounding the restoration, enhancement and protection of our watersheds.
