We Are Lumi

You may know us as YRK Creative. Well, we’re the same team, same dream, with a new name. We’re no-bullshit thinkers, strong-willed marketers, and visionary designers who seek collaboration, thoughtful conversation, and opportunity to create art that moves people into action. Passion, fire, vision—these are just a few of the qualities that this black-owned, women-run team brings to the table. 

But make no assumptions. We’re not the agency you bring home to meet your mom; we’re about busting through the constant noise of cookie-cutter campaigns and pushing your brand to the edge. We are content creatives to our core, collaborators, rule breakers—never confined, yet always defined.

We’re Not Like Them

LUMI brings together some of the most inspired creative minds with unique perspectives and backgrounds to craft what you crave. With a fresh, audacious enthusiasm for developing creative content, we take bold ideas and find equally bold ways to build, promote, and share content that connects audiences and brands. Our commitment? To illuminate your brand by finding what lights you up and letting that lead. We believe that your brand shines brightest when we help you get to the heart of what you love and what makes you unique.

We’re On Your Team

And all great teams are built on trust.
Look, your ideas and vision are paramount, but you trust a mechanic to fix your car, right? We know how to elevate your image. We’re not just another small, conservative agency or content farm. We’re a ride-or-die, tough love kind of family who will always tell you the truth about what we believe is best for your brand. Give us your vision and we’ll bring it to light.

We are a minority and woman owned small business.

Branding & Rebranding

Branding & Rebranding

We go beyond logo designs and focus on the alignment of your brand’s strategy, image and messaging.

Content Creation

Content Creation

We create original content for every platform, from traditional to digital media.

Website Design

Website Design & Development

We build custom, head-turning websites that engages your target audience.

Production

Production

We’ve got all aspects of pre-production, productions and post production covered.

Team Members


Our small, agile team is deeply connected and we bring our insights into each and every project. We’re younger and not stuck-in our ways. The seats at the LUMI table represent women, minorities and the LGBTQIA+ community. We know everything changes at lightning speed and we’re here to be your marketing partner (or your marketing department) as your business grows.