We Are Lumi
You may know us as YRK Creative. Well, we’re the same team, same dream, with a new name. We’re no-bullshit thinkers, strong-willed marketers, and visionary designers who seek collaboration, thoughtful conversation, and opportunity to create art that moves people into action. Passion, fire, vision—these are just a few of the qualities that this black-owned, women-run team brings to the table. 

But make no assumptions. We’re not the agency you bring home to meet your mom; we’re about busting through the constant noise of cookie-cutter campaigns and pushing your brand to the edge. We are content creatives to our core, collaborators, rule breakers—never confined, yet always defined.

We’re Not Like Them
LUMI brings together some of the most inspired creative minds with unique perspectives and backgrounds to craft what you crave. With a fresh, audacious enthusiasm for developing creative content, we take bold ideas and find equally bold ways to build, promote, and share content that connects audiences and brands. Our commitment? To illuminate your brand by finding what lights you up and letting that lead. We believe that your brand shines brightest when we help you get to the heart of what you love and what makes you unique.

We’re On Your Team
And all great teams are built on trust.

Look, your ideas and vision are paramount, but you trust a mechanic to fix your car, right? We know how to elevate your image. We’re not just another small, conservative agency or content farm. We’re a ride-or-die, tough love kind of family who will always tell you the truth about what we believe is best for your brand. Give us your vision and we’ll bring it to light.

Branding

You tell us who you want to be. We’ll collaborate on the positioning, strategy, vision, and voice to get you there.

Creative

Give us a challenge…we’ll bring the concept, the cameras, and the creative to any project we develop together.

Outreach

From media buying to PR pitches, events and everything in between, we elevate the art of promotions.

Team Members


We’re an all-woman team of no-bullshit thinkers, strong-willed marketers, and visionary designers who seek collaboration, thoughtful conversation, and opportunity to create art that moves people into action.